SEO, or Search Engine Optimization is a fancy term used to get more traffic to websites from natural and free searches that are made at major search engines like Google, Yahoo and Bing, whom act as the librarians of the internet. The systems of these search engines collect information about every page on the internet in order to help people find exactly what they are searching for. Every search engine makes use of an algorithm to change all that information into useful results.
If you are an owner of a website, these search results will matter to you. More people will find you if you have higher rankings. The key to achieve this is to make sure your website has the elements that search engines need for their algorithms and this is what is referred to as SEO.
It helps optimize your website for the natural/organic searches that are made on search engines and this is crucial for its success. SEO helps to structure your website and its content in a way that it becomes pertinent to not only your visitors but also the search engines that are used to find information on the net. It will help by making your website more visible on the result pages of search engines by improving its relevancy. This will help you increase your sales and grow your business.
Gone are the days when people used the Yellow pages- today is the era of the internet. So it is important understand how search engines work.
The fact of the matter is that if your website is not on the first page of results of search engines, it is as good as invisible. 70 % of all the traffic in Google’s search engines goes to the page that is positioned #1. (Google & Bing Study: 2011 Study by SlingShot SEO)
More than 90 % of all online experiences begin with search engines and Google is the major share holder of the search engine market. According to a research the greatest percentage of ‘organic’ clicks received by the websites are the ones that are placed on the first page of the search results.